Your website might be losing leads right now.
Real Results
Hazen Lawn Care & Snow Plowing · Stevensville, MI
How a lawn care company found 4 months of lost leads — and caught its first new customer within hours of the fix
A professional-looking website was silently throwing away every lead: a broken contact form and an unconfigured booking calendar sent customers straight to competitors for four months. We replaced the aging WordPress site with a completely new, modern one and rebuilt lead handling end to end on infrastructure the business owns.
Read the case study“My website looked fine for months while it quietly threw away every lead. Principium Axis found it, fixed it, and built a system where a lead literally cannot fall through the cracks — the first one came in the same day. I check one channel on my phone and tap one button. That's the whole workflow now.”
What We Fix
Principium Axis helps service businesses stop losing leads and replace fragile rented software with owned systems they can trust.
Broken lead paths
Forms, booking tools, email routing, and calls to action that look fine but silently drop customers.
Disconnected operations
Leads scattered across inboxes, texts, calendars, spreadsheets, and apps nobody fully trusts.
Fragile infrastructure
Old WordPress installs, unmanaged servers, undocumented Docker containers, DNS confusion, Cloudflare misconfiguration, missing backups, and tools only one person knows how to fix.
Rented software sprawl
Too many subscriptions doing one small job each, with no clear ownership and no simple way to leave.
Service packages
Start small, then build the operating system.
The work can be bought in clear slices: find the problem, stabilize the infrastructure, build the workflow, then keep it managed.
$500
Find the leak
Lead Leak Audit
A low-risk first step for service owners who suspect their website, forms, calls to action, or follow-up process is losing good inquiries.
Written findings, prioritized fixes, and a credited path into a build.
$750-$1,500
Stabilize the system
Infrastructure Health Audit
A practical check of domains, Cloudflare, Docker apps, tunnels, backups, SSL, access, and recovery paths before small issues become business outages.
A repair plan owners can understand and operators can execute.
$7,500-$15,000+
Build the workflow
Full Operations Stack
A complete owned sales workflow: website intake, CRM pipeline, team alerts, DocuSeal signatures, Invoice Ninja billing, Plane delivery, and managed support handoff.
Documented, trackable, signed, invoiced, and handed off.
$400-$1,500/mo
Keep it healthy
Managed Operations Support
Ongoing monitoring, updates, backup checks, DNS and Cloudflare changes, user access changes, workflow improvements, and monthly review.
The business keeps moving without everything living in one person's head.
How It Works
Three steps, on infrastructure you own — not another stack of subscriptions.
1. Audit
$500, credited
We test every path a customer can take on your site, from real browsers, and hand you the findings. Free if we find no leak and no savings.
2. Build
$3,500–5,000, fixed
Form → instant team alert with one-tap lead tracking → your own CRM → automatic customer reply → weekly report. Live in days.
3. Managed
From $400/mo
We run it, watch it, and keep improving it. Cancel anytime; you own everything either way.
Professional workflow
Documented, trackable, signed, invoiced, and handed off.
Every engagement follows the same operating path: inquiry, qualification, audit, proposal, signature, payment, build, delivery, and managed support.
Inquiry captured
Your request enters the workflow through one intake path, with the problem, tools, website, and source tracked from the start.
Lead qualified
The opportunity is created in the sales pipeline and moves through clear stages from discovery to audit, proposal, signature, and delivery.
Team alerted
The right internal channel gets the context immediately, so the next action is visible instead of buried in email.
Work signed
Audit authorizations, SOWs, managed support agreements, and change orders are signed before work begins.
Invoice sent
Invoices and deposits follow the signed scope, keeping approval, payment, and delivery connected.
Project launched
Won work becomes a delivery project with phases for discovery, access, build, testing, documentation, handoff, and support.
Why Owners Pick Us
Proof, not promises
Production reference client on record; every deployment ships with a written acceptance test.
You own it
Your server, your data, your domain. Leave anytime; it keeps working.
It replaces bills
Most clients retire $200–800/month of software subscriptions.
Built for trades
Lawn care, plumbing, HVAC, roofing, cleaning. We speak crew, route, and season.
FAQ
We already get leads by phone.
Great — this catches the ones who won't call. They're younger, they're on your website at 9 PM, and right now they're filling out a form that may go nowhere.
We're not technical.
You get one channel on your phone and one button to tap per lead. That's the whole workflow.
What if you disappear?
Everything is documented and standard. Any competent tech can take over — that's in writing in your handover doc.
Are you local?
Austin-based, working nationwide. Our reference client is in Michigan; the platform is delivered and managed remotely.
Owned Infrastructure Packages
The Docker, Cloudflare, backup, and sysadmin layer behind a reliable business system, packaged so owners know what they are buying.
Infrastructure Health Audit
$750–1,500
A practical review of domains, DNS, Cloudflare, servers, containers, backups, admin access, and monitoring before something breaks.
Docker & App Stabilization
$2,500–6,000
We turn fragile self-hosted apps into documented, restartable, maintainable systems with clean routing, SSL, backups, and handoff notes.
Cloudflare & Domain Control
$1,000–3,000
We clean up the front door of your business online: DNS, SSL, redirects, proxy settings, subdomains, and domain ownership documentation.
Reliability & Backup
$1,500–4,000
Monitoring, automated backups, restore testing, alert routing, and recovery documentation for systems the business depends on.
Also Available
Consulting, training, and open-source tools for teams building deeper internal capability.
Strategic Consulting
Full-stack infrastructure deployment. We help you move operations from the cloud to hardware you control.
- Server and network architecture
- On-premises infrastructure design
- Custom automation workflows
Contact for custom quote
Practical Training
Hands-on workshops for individuals and teams, from infrastructure ownership to applied automation.
- 1-day virtual intensives
- Leadership and team workshops
- Custom team training sessions
Starting at $499 / session
Open Source Tools
Production-ready infrastructure tools. We provide the source code and optional managed support for your deployments.
- Principium Axis SSO
- Managed security & updates
- Custom feature development
MIT Licensed / Support Subscriptions
What We’re Building
We operate as an internal incubator. We identify high-impact opportunities at the intersection of emerging technology and open-source infrastructure, then build and test real solutions in-house. The strongest ones will eventually spin out as independent companies.
The immediate work is practical ownership: helping service businesses capture every inquiry, run the workflow, and clean up the infrastructure underneath.
Is your website leaking leads?
Start with an audit, check your infrastructure, or build the full operations stack.