Your website might be losing leads right now.
Real Results
Hazen Lawn Care & Snow Plowing · Stevensville, MI
How a lawn care company found 4 months of lost leads — and caught its first new customer within hours of the fix
A professional-looking website was silently throwing away every lead: a broken contact form and an unconfigured booking calendar sent customers straight to competitors for four months. We replaced the aging WordPress site with a completely new, modern one and rebuilt lead handling end to end on infrastructure the business owns.
Read the case study“My website looked fine for months while it quietly threw away every lead. Principium Axis found it, fixed it, and built a system where a lead literally cannot fall through the cracks — the first one came in the same day. I check one channel on my phone and tap one button. That's the whole workflow now.”
How It Works
Three steps, on infrastructure you own — not another stack of subscriptions.
1. Audit
$500, credited
We test every path a customer can take on your site, from real browsers, and hand you the findings. Free if we find no leak and no savings.
2. Build
$3,500–5,000, fixed
Form → instant team alert with one-tap lead tracking → your own CRM → automatic customer reply → weekly report. Live in days.
3. Managed
From $400/mo
We run it, watch it, and keep improving it. Cancel anytime; you own everything either way.
Why Owners Pick Us
Proof, not promises
Production reference client on record; every deployment ships with a written acceptance test.
You own it
Your server, your data, your domain. Leave anytime; it keeps working.
It replaces bills
Most clients retire $200–800/month of software subscriptions.
Built for trades
Lawn care, plumbing, HVAC, roofing, cleaning. We speak crew, route, and season.
FAQ
We already get leads by phone.
Great — this catches the ones who won't call. They're younger, they're on your website at 9 PM, and right now they're filling out a form that may go nowhere.
We're not technical.
You get one channel on your phone and one button to tap per lead. That's the whole workflow.
What if you disappear?
Everything is documented and standard. Any competent tech can take over — that's in writing in your handover doc.
Are you local?
Austin-based, working nationwide. Our reference client is in Michigan; the platform is delivered and managed remotely.
Also Available
Consulting, training, and open-source tools for teams building their own infrastructure.
Strategic Consulting
Full-stack infrastructure deployment. We help you move operations from the cloud to hardware you control.
- Server and network architecture
- On-premises infrastructure design
- Custom automation workflows
Contact for custom quote
Practical Training
Hands-on workshops for individuals and teams, from infrastructure ownership to applied automation.
- 1-day virtual intensives
- Leadership and team workshops
- Custom team training sessions
Starting at $499 / session
Open Source Tools
Production-ready infrastructure tools. We provide the source code and optional managed support for your deployments.
- Principium Axis SSO
- Managed security & updates
- Custom feature development
MIT Licensed / Support Subscriptions
What We’re Building
We operate as an internal incubator. We identify high-impact opportunities at the intersection of emerging technology and open-source infrastructure, then build and test real solutions in-house. The strongest ones will eventually spin out as independent companies.
Our focus is practical ownership: helping people move their operations and infrastructure from the cloud to systems they actually control.
Is your website leaking leads?
Find out for $500, credited toward any build. Free if we find nothing.